Privacy Policy

Wise Guys Discount Liquors Privacy Policy

Wise Guys Discount Liquors is committed to protecting your privacy. This Privacy Policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have requests concerning your personal information or any questions please contact us at customersupport@wiseguysliquors.com

Please note that the practices of Wise Guys, its affiliates, and agents, with respect to data collected and used by Wise Guys in connection with this website and all other websites of Wise Guys and its affiliates with links to this policy are governed by this online privacy policy (“Privacy Policy”) as amended from time to time, and not the privacy policy in effect at the time the data was collected. Please regularly review our Privacy Policy.

If you have objections to the Privacy Policy, you should immediately discontinue use of the Site and the Products and Services enabled by the Site.

Information collected

Wise Guys collects the details provided by you on registration together with information we learn about you from your use of our service and your visits to our web site and other sites accessible from them. We also collect information about the transactions you undertake including details of payment cards used.

We may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and site usage which enables us to improve the services we provide.

Access to Retail Loyalty Card information

We will access the information recorded through the use of your retailer loyalty program to help us improve our services, target advertising and make our communications to you more relevant.

For instance, if you use our online grocery service, whenever you buy products at your local grocery store using your loyalty card, we can automatically add it to your "favorite products" list for the online service.

Use of your information and your preferences

We will use your information to provide and personalize our service. We will also use your contact details to regularly communicate with you. We may use your information to send you offers and news from Wise Guys and services or those of other carefully selected companies which we think may be of interest to you. We may contact you by post, email, telephone or fax for these purposes.

We like to hear your views to help us improve our service. From time to time, we may contact you by post, email, telephone or SMS to ask your opinions. 

Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service.

Disclosures of your information

Your information may be used by all WiseWay Foods companies. We will never pass your personal data to anyone else, except for any successors to our business and the suppliers that process data on our behalf both in the US and abroad. We may also use and disclose non-personally identifiable information for marketing programs, advertisers and partners.

Wise Guys displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 24-50 from a particular geographic area.

Wise Guys does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

We may transfer information about you if Wise Guys is acquired by or merged with another company. In this event, Wise Guys will notify you before information about you is transferred and becomes subject to a different privacy policy by updating this page.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Wise Guys terms of use, or as otherwise required by law.

Other web sites

Our web site may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Cookies

"Cookies" are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. Wise Guys uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, target advertising, to provide the mechanisms for online shopping and to enable traffic monitoring.

We use both session ID cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's “help” file. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser. As described above this will restrict the online Wiseway Foods services you can use.

Clear Gifs (Web Beacons)

We use clear gifs on our sites from Google Analytics, Double Click DART and Quantcast and other 3rd party vendors. This enables us to gauge the effectiveness of our services and marketing programs and ad targeting.